Is SEO dead, and you already missed GEO, granny?
The Old Rules of Content Creation Aren't Dead—They're Just Evolving.
Short answer: not really. It is just another layer of site optimization. If your site is well prepared for search engines you are very good to go to AI like ChatGPT, Gemini or Perplexity language models to display your content.
What do these phrases mean?
SEO= Search Engine Optimization
GEO= Generative Engine Optimization
AEO= Answer Engine Optimization
What is AI search?
Just to make it clear, AI isn’t intelligence, it is a large language model trained by data. Where do they get the data? From public databases. How can you help to train AI? How can you reach the AI’s stimulus threshold? Here are some tips and also the proof of SEO is not dead!
How to improve your digital visibility and create content that is highly relevant to AI-driven search?
01
Write content what AI loves
- You have to write like an expert in the topic explaining to a human. Good news, you just have to be natural.
- AI loves semantic richness! Don’t repeat keywords like looping bakelit player. Be natural again. Just talk about the topic, product, usage, questions.
- FAQ
Just keep and enrich your FAQ sections. (you already have it, right?) - Bullet points, numbered lists
- Text hierarchy
02
Technical set up
You are already ticked all the bullet points in my with SEO-Checklist, then you can sit back and relax.
03
Schema markup
Implement schema markup to tag all relevant data about your company or a specific article. This technical SEO strategy helps search engines understand the context and meaning of your content more effectively
04
Authority and trust signals
Have high-ranking backlinks! Network with blogs and newspapers. If you are a physiologist, the best if you have an article with the title “Top 10 best practitioners in town!”
What constitutes a high-ranking backlink? Have your link or just your brand mentioned on a well visited and reliable page.
How do you network with blogs and newspapers? There is a paid option always (like Whitepress or other agencies) or pursue direct non-paid collaborations and pitch mutually beneficial content opportunities to bloggers.
Is GEO the future?
Is GEO (Generative Engine Optimization) just a new acronym for marketing guys to rule the market?
Yes and no. You still have to have the knowledge, it is based on SEO, and it is an evolving technique we learn and luckily form it.
While the underlying principles of good content remain, the way it is served up is evolving. Your job isn’t to chase every algorithm tweak, but to create the kind of quality content that will naturally be rewarded.
Let's rock together GEO!
If you have still questions, just drop me mail or book a “website check” consultation.
Greta Grünfeld
Graphic Designer, SEO specialist
“My background with an MA in Aesthetics helps me understand the semantics and structure of information in a way that is relevant to AI’s consumption of it.”