Ruzsai Nyírfás Major produces artisan goat dairy products. The aim was to update the image and the website based on the newly defined target audience.

Logo design: request was, that the logo should depict a goat browsing. The keywords for the logo were: friendly, close to nature, plant motif (the farm’s goats are named after the typical plants of the area) tribal, folk motif, but not Hungarian national motif, modern.

Target audience: urban middle class and restaurants. Colours, motifs, graphic elements: blue – abstract colour of milk, off-white is the colour of cheese, floral motifs, and handcrafted graphic elements, drawn frames for photos.

The brand buzzwords: friendly, close to nature, plant motif (the farm goats are named after the typical plants of the area) tribal, folk motifs, but not Hungarian national motif, modern.